5 Brands that do SMS right

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Inspiring SMS Marketing Examples: see which brands we think get SMS right!
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In today’s fast-paced digital landscape, SMS marketing has emerged as a powerful tool for businesses to engage with their audience in a direct and personal way. With open rates exceeding 90%, text messages offer unparalleled reach and effectiveness in reaching customers wherever they are. In this article, we’ll explore some of the best SMS marketing examples that showcase innovative strategies, compelling content, and effective use of mobile messaging to drive engagement and results.

1. Domino’s Pizza

Domino’s Pizza is known for its innovative marketing strategies, and their SMS campaigns are no exception. One of their most successful SMS initiatives is the “Easy Order” feature, which allows customers to place an order by simply texting a pizza emoji to Domino’s designated SMS number. This streamlined ordering process leverages the convenience of SMS to make it easier than ever for customers to order their favorite pizza, driving engagement and sales for the brand.

2. Starbucks

Starbucks is another brand that has effectively leveraged SMS marketing to engage with customers and drive sales. Their SMS campaigns often include exclusive offers, such as discounts on popular menu items or limited-time promotions. By offering incentives and rewards to customers who opt in to receive SMS notifications, Starbucks is able to create a sense of exclusivity and urgency, encouraging customers to visit their stores and make a purchase.

3. Sephora

Sephora, the beauty retailer, uses SMS marketing to deliver personalized recommendations, product updates, and exclusive offers to their customers. By collecting customer data and preferences through their loyalty program, Sephora is able to tailor their SMS messages to each individual recipient, providing relevant content and offers that resonate with their interests and purchase history. This personalized approach to SMS marketing helps Sephora build stronger relationships with their customers and drive sales both online and in-store.

4. Airbnb

Airbnb, the online marketplace for lodging and accommodations, uses SMS marketing to communicate with hosts and guests throughout the booking process. Their SMS messages include booking confirmations, check-in instructions, and reminders about upcoming reservations. By sending timely and relevant information via text message, Airbnb ensures a seamless and convenient experience for both hosts and guests, enhancing customer satisfaction and loyalty.

5. Old Navy

Old Navy, the apparel retailer, uses SMS marketing to promote sales events, new product launches, and exclusive offers to their customers. Their SMS messages often include compelling visuals, such as images of new arrivals or sale items, accompanied by a clear call-to-action to shop online or visit a nearby store. By leveraging the visual appeal of SMS, Old Navy is able to capture the attention of their audience and drive traffic to their website and brick-and-mortar locations.


In conclusion, these examples demonstrate the power of SMS marketing to engage with customers, drive sales, and build brand loyalty. By leveraging the immediacy and personalization of text messaging, brands can deliver targeted messages, exclusive offers, and relevant content directly to their audience’s mobile devices, creating meaningful connections and driving results for their business. Embrace the insights and strategies offered by these SMS marketing examples and unlock new opportunities to engage with your audience effectively through text messaging.

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